CRYPTO PR · NARRATIVE · MEDIA

Telling Your Story.
Shaping Your Success

CoinLens gets crypto projects real press, real attention, and a story people actually repeat. Our clients have raised over $100 million and landed coverage from outlets people actually trust.

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$BTC +2.4%$ETH -1.1%$SOL +5.8%PRESS DROP · 09:41 UTC$ARB +3.2%AMA LIVE IN 12 MIN$OP -0.6%NARRATIVE SHIFT DETECTED $BTC +2.4%$ETH -1.1%$SOL +5.8%PRESS DROP · 09:41 UTC$ARB +3.2%AMA LIVE IN 12 MIN$OP -0.6%NARRATIVE SHIFT DETECTED

As featured in

Forbes Cointelegraph BeInCrypto The Block The Guardian CoinDesk

Founded by former editors at Cointelegraph, BeInCrypto, Forbes, and Business Insider. We know exactly what makes a journalist say yes.

Raised by clients we've represented

Tier-1 placements secured

Projects launched with us

Live AMAs hosted

SERVICES

Everything your project needs to get loud, the right way.

No bot armies, no recycled releases. Just the channels, voices, and timing that actually move a narrative.

Earned media

Media Placement & Press

Tier-1 crypto and mainstream outlets, exclusives, and embargoed drops, pitched by people who actually read the whitepaper.

Strategy

Narrative & Positioning

We find the angle that makes your project make sense before the chart does the talking.

Live

AMA & Community Activations

Twitter Spaces, Telegram AMAs, and live audience-building that doesn't feel like a webinar.

Voices

KOL & Influencer Outreach

A curated bench of crypto voices who actually believe what they're posting. No bot farms, no fake follower counts.

Words

Content & Ghostwriting

Threads, decks, and founder bylines that sound like a human wrote them, because one did.

On-call

Crisis & Reputation Management

When the FUD hits, we're already drafting the response. Reputation repair, fast and calm.

THE WORK

Projects we've helped go from quiet to can't-ignore.

A few of the launches, relaunches, and reputation turnarounds we've run point-to-point.

Lightchain AI

AI · Layer 1

Full launch PR from positioning through raise. Media placement across Tier 1 outlets, KOL partnerships, social campaign, and ICO marketing.

$10M+Raised

Tier 1Media placements

Zoth

RWA · DeFi

Led PR strategy for this real-world asset protocol. Editorial placement, whitepaper positioning, and media outreach timed to fundraising milestones.

$35M+Raised

Multi-outletCoverage secured

Pepeto

Meme · Community

Positioning, social strategy, KOL outreach, airdrop campaign, and exchange listing support through presale and beyond.

$10M+Raised

KOL networkActivated

Somnia

Agentic AI · Layer 1

Narrative and media strategy for a hyper-performant Layer 1 built for agentic AI systems. Made a technical thesis accessible to the right audiences.

L1Infrastructure

Tier 1Press coverage

Allora

Open Intelligence · AI

PR and positioning for an open intelligence platform building adaptive AI systems. Translated a frontier AI narrative into coverage that resonated beyond crypto.

AI x Web3Crossover narrative

Multi-verticalCoverage

WHO'S BEHIND THE LENS

A small team, a big rolodex.

Two former journalists who got tired of watching good projects get ignored because their PR was bad. We crossed the aisle. Now we use editorial instinct to get your story placed.

Steve Kaaru

Co-Founder, Head of Strategy

Former PR exec at Binance and Coins.ph. Ran accounts for Crypto.com, NEO, Chainlink, and OKX at EAK Digital. Writer and editor at Cointelegraph, BeInCrypto, Forbes, and Business Insider. Eight years inside this industry before turning that access into an agency.

LinkedIn X / Twitter

John Kiguru

Co-Founder, Head of Marketing

Editor-in-chief of publications pulling over one million unique monthly readers. Pushed outlet revenue past $100K per month. Author of over 3,000 published articles. He understands both the editorial side and the commercial mechanics that make crypto media actually work.

INSIGHTS

Field notes from inside crypto media.

What's actually working in press, AMAs, and crisis comms right now. No recycled LinkedIn takes.

Filed under: Narrative

Why Most Crypto Press Releases Get Ignored

Hint: it's not the journalists. It's the release: the three lines everyone leads with that nobody reads past.

4 min read

Filed under: Community

The AMA Format Nobody's Doing Right

Most AMAs die in the first ten minutes. Here's why, and the loose, slightly chaotic format that doesn't.

6 min read

Filed under: Crisis

How to Survive Your First FUD Cycle

A calm, unglamorous guide to not panicking when the timeline turns on you, and what to actually post.

5 min read

GET IN TOUCH

Let's make some noise.
(The good kind.)

Tell us where your project's at. We'll tell you honestly whether we can help, usually within a day or two.